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How Non-Traditional Partnerships are Changing Affiliate Marketing

Many brands associate affiliate marketing with the large players in the space, but in fact it can do so much more. Several brands are leveraging the affiliate channel to manage mid-size business development opportunities and consolidate referral programs and PR initiatives.  Managed properly, affiliate programs are effective for measuring all of these types of relationships and growing your base of performance based partnerships.

Robert Glazer, founder and managing director, Acceleration Partners and Todd Crawford, Co-Founder and VP of Strategic Initiatives, Impact Radius, will explain how the demand for measurement, new platforms and pricing models are driving the adoption of these strategies and show how brands are managing these new partnership opportunities in the affiliate channel.

In this webinar you will learn:

  • Why marketers are using the affiliate channel to grow partnerships and measure performance.
  • How to successfully manage business development partnerships, influencers and bloggers through an affiliate program.
  • What approaches top brands are taking to manage non-traditional partners through the affiliate channel.


Robert Glazer
Founder and Managing Director at Acceleration Partners
Robert Glazer is an award winning customer acquisition specialist with an exceptional track record in increasing revenue and profits for fast-growing consumer businesses. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries.


todd-crawfordTodd Crawford
Co-Founder and VP of Strategic Initiatives at Impact Radius
Todd has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events, including: Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights.