Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

  Country spotlight is an ongoing series on the UK blog, where our team of local and global experts showcase what there is to know about key regions across EMEA. This month, our Associate Director, Géraldine Paul, shines the light on Germany. THE GERMAN AFFILIATE MARKET Before we talk about the key differences between the German and UK affiliate markets, it’s important to look at the digital market in Germany. There are some unique differences that some say make Germany...

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  Country spotlight is an ongoing series on the UK blog, where our team of local and global experts showcase what there is to know about key regions across EMEA. This month Affiliate Marketing Associate, Samantha Devillard shines the light on her focus region, France. Brief history of affiliate marketing in France While there is still debate on whether Amazon was the first online retailer to invent affiliate marketing in 1996, the industry was born in France a little bit...

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  Country spotlight is an ongoing series on the UK blog, where our team of local and global experts showcase what there is to know about key regions across EMEA. This month Account Manager, Zeina Rizk shines the light on the United Kingdom. Market overview Worth £11.55bn in digital advertising, the UK is the largest market in Europe for e-commerce with UK advertiser spend exceeding Germany, France and Russia combined. As such, the UK is the most mature market in Europe for...

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  Country spotlight is an ongoing series on the UK blog, where our team of local and global experts showcase what there is to know about key regions across EMEA. This month, our Account Director, Helena Barroso Zarco, shines the light on Spain. Brief history of the Spanish affiliate market Multiple publications speculate that affiliate marketing was created by Jeff Bezos, the creator of Amazon, launching the first programme in 1996. However, this invention did not reach Spain...

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  Publisher Spotlight is an ongoing series on the UK blog, where AP Senior Publisher Development Manager, Viviana Viale shines the lights on innovative publishers from across EMEA. This month Viviana chatted to Tovi Cohen, Affiliate manager at Boom25 about her role, what it’s like working for a start-up and their offering to brands. Find out more below… Can you tell us a bit about Boom25? Boom25 brings the thrill to shopping online offering every 25th customer up to 100%...

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  Publisher Spotlight is an ongoing series, where our Publisher Development Team shines the light on innovative publishers from across the globe. This month Viviana chatted to Domenic Carosa, Co-Founder and CEO of Crowd Media about his role, how they work with influencers, and how brands can leverage influencer marketing globally. Find out more below… Hi Dom, can you tell our readers about you and what your role involves at Crowd Media Group? Crowd Media is an Australian...

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  Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world. This month, Vikki Danielson, Senior Publisher Development Manager at Acceleration Partners, chatted with Jessica Spira, Vice President, Partner Growth and Management at Ziff Media Group. Ziff Media Group (ZMG) empowers consumers to discover more, find the best value, make the best choice and feel...

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Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world. This month, Cassandra Scarbeck, Publisher Development Manager at Acceleration Partners, chatted with Chad Loughmiller, Partnerships Success Manager with LifeWorks by Morneau Shepell.   For those that haven’t heard of LifeWorks before, give us your elevator pitch. LifeWorks is a closed loop employee...

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  Here at AP our Publisher Development Team work hard to develop and create valuable partnerships with brands, that help to add diversity to their programme, spread risk, increase brand awareness and ultimately ROI. In an exciting new series on our blog our Senior Publisher Development Manager, Viviana Viale will be shining the light on Publishers from across the UK market.  This month Viviana chatted to Marc Vallverdu, MD at Global Savings Group, about his role, their offering to...

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Publisher Spotlight is an ongoing series, where our Publisher Development Team shines the light on innovative publishers from across the globe. This month Viviana chatted to Domenic Carosa, Co-Founder and CEO of Crowd Media about his role, how they work with influencers, and how brands can leverage influencer marketing globally. Find out more below… Hi Dom, can you tell our readers about you and what your role involves at Crowd Media Group? Crowd Media is an Australian Stock Listed...

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  Publisher Spotlight is an ongoing series on the UK blog, where AP Senior Publisher Development Manager, Viviana Viale shines the lights on innovative publishers from across EMEA. This month Viviana chatted to Vincenzo Decaro, Branch Manager at OrangeBuddies about his role, what it’s like working for a start-up and their offering to brands. Find out more below… Hi Vincenzo, can you introduce yourself, your current role and your key responsibilities? I am Vincenzo...

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  Publisher Spotlight is an ongoing series on the UK blog, where AP Senior Publisher Development Manager, Viviana Viale shines the lights on innovative publishers from across EMEA.   This month Viviana chatted to Ricki Jones, Chief Commercial Officer at Soreto, about his role, what it’s like working for a start-up and their offering to brands. Find out more below… Hi Ricki, can you introduce yourself and what your role involves at Soreto? I am the Chief...

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